Digital Strategies Data-Driven Public Relations, Marketing, and Advertising

By Susan Emerick, Regina Lutrell and Adrienne Wallace
Oxford University Press 2020

Digital Strategies Data-Driven Public Relations, Marketing, and Advertising aims to address the need for marketing and communications professionals to advance their skills by providing a foundational understanding of how the internet, social media, artificial intelligence and analytics are a critical aspects in building sound data driven digital strategies. This book advances understanding of how the… Read More »

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The Most Powerful Brand On Earth

By Susan Emerick and Chris Boudreaux
Prentice Hall — 2013

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.

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Book Contributions by Susan Emerick

The Smart Sceptics Guide to Social Media in Organisations

by Yekemi Otaru Featuring case study contribution by Susan Emerick
Rethink Press Limited UK 2016

If you are considering employee advocacy for your organisation but you are not sure how to sustain the participation of your employees on social media, this book offers a three-step framework developed through research and real life examples.

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Participation Marketing

by Michael Brito Featuring case study contribution by Susan Emerick
Kogan Page 2018

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open, and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand’s ethos, and how this can be used to magnify a brand’s voice.

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Whitepaper Contributions by Susan Emerick

2017 Global Workforce Trends

Personal branding is taking on a new life and getting deeper scrutiny, as employers look to leverage the power of employees’ personal brands for the good of the company. Initial identification of trend topics came from research and through our own insights into workplaces around the world. We looked at global news sources focused on… Read More »

Strengthening Employee Engagement In The Digital Era

Most organizations don’t have a coherent employee engagement strategy, in fact — only 41% of organizations believe they have a holistic and strategic approach to employee engagement and advocacy. Authentic employee engagement only happens when there is trust in the relationship.

WOMMA Influencer Marketing Handbook

This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. It helps those that are developing Influencer programs in a number of ways. Four critical elements have been defined and discussed: Influence, Key Influencers, and Influencer Marketing and their relationship to each other
. Types of Influencers: The… Read More »